Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017
NEW YORK, Oct. 13, 2016 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017. The...