Digital Content Next: Video Ads On Premium Publishers' Sites Yield 68% Higher Brand Lift

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Sep 28 2016	Digital Content Next: Video Ads On Premium Publishers' Sites Yield 68% Higher Brand Lift
NEW YORK, Sept. 27, 2016 /PRNewswire/ -- Digital Content Next (DCN) today released new findings it commissioned from comScore's July 2016 research, "The Halo Effect." The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand...


Source:http://www.prnewswire.com/news-releases/digital-content-next-video-ads-on-premium-publishers-sites-yield-68-higher-brand-lift-300334989.html

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