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For a movie to win the Oscar for Best Picture is, of course, an honor. But what's it worth at the box office? To find out, IBISWorld, an industry and market research firm, looked at movie box office sales for the past five years. Best Picture contenders that got the biggest benefit from being nominated, they found, were those with low marketing budgets. After "Silver Linings Playbook" was nominated, for example, the number of movie theaters screening it more than tripled. |
