IBM Study: Digital Era Transforming CMO's Agenda, Revealing Gap in Readiness

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Oct 10 2011	IBM Study: Digital Era Transforming CMO's Agenda, Revealing Gap in Readiness
ARMONK, N.Y., Oct. 11, 2011 /PRNewswire/ -- A new IBM (NYSE: IBM) study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world's top marketing executives recognize a critical and permanent shift occurring in the way they...


Source:http://www.prnewswire.com/news-releases/ibm-study-digital-era-transforming-cmos-agenda-revealing-gap-in-readiness-131492088.html

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