Laboratorios Farmacéuticos Rovi SA Embraces Cloud Technology with Veeva CRM to Improve Marketing Capabilities
BARCELONA, January 29, 2014 /PRNewswire/ --
Specialty pharmaceutical company Laboratorios Farmacéuticos Rovi SA (Rovi) struggled to find a new, more agile customer relationship management (CRM) system to replace an outdated technology. The company evaluated different systems in...