New BIA/Kelsey Report Emphasizes 'Localization' Opportunity for National Mobile Ad Campaigns

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Jan 22 2013	New BIA/Kelsey Report Emphasizes 'Localization' Opportunity for National Mobile Ad Campaigns
CHANTILLY, Va., Jan. 22, 2013 /PRNewswire/ -- BIA/Kelsey, advisor to companies in the local media industry, today announced the release of a new foundation report which explores the advantages, performance indicators and challenges in location-based mobile advertising. "From National...


Source:http://www.prnewswire.com/news-releases/new-biakelsey-report-emphasizes-localization-opportunity-for-national-mobile-ad-campaigns-187840451.html

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