Nielsen Digital Ad Ratings to Become Standard Measurement Offering for Snapchat Ad Campaigns

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Feb 26 2016	Nielsen Digital Ad Ratings to Become Standard Measurement Offering for Snapchat Ad Campaigns
NEW YORK, Feb. 25, 2016 /PRNewswire/ -- Nielsen today announced that Snapchat has selected Nielsen Digital Ad Ratings to measure the audiences of its 3V advertising on mobile devices. The use of Digital Ad Ratings is an expansion of Snapchat's current measurement offerings and its first...


Source:http://www.prnewswire.com/news-releases/nielsen-digital-ad-ratings-to-become-standard-measurement-offering-for-snapchat-ad-campaigns-300226174.html

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