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| Home : RewardsNOW Webinar Cites The Increased Importance Of Consumer Reward Solutions In A Changing Banking Environment |
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Nov 12
2011 |
RewardsNOW Webinar Cites The Increased Importance Of Consumer Reward Solutions In A Changing Banking Environment |
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RewardsNOW Inc., the leading marketing solutions company for loyalty reward programsrecently held an important webinar citing the many reasons why consumer reward solutions are more important than ever. |
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Dover, NH, November 11, 2011 - FOR IMMEDIATE RELEASE - RewardsNOW Inc., the leading marketing solutions company for loyalty reward programs recently held an important webinar citing the many reasons why consumer reward solutions are more important than ever.
The webinar, which can be viewed in it's entirety by going to rewardsnow.com and clicking on: A Loyalty Program is a Post-Durbin Must Have, included presenters Steve VanFleet, CEO of RewardsNOW and Tim Kolk of TRK Advisors. It was moderated by Margaret Weichert from Market Platform Dynamics.
"The Durbin amendment as well as economic, behavioral and economic forces are making loyalty reward programs increasingly relevant," said VanFleet. "Legislative forces are causing banking customers to move their accounts. At the same time, technology is increasing the speed at which consumerrewards solutions can be viewed and rewards redeemed, VanFleet explained.
VanFleet also cited the digital environment as heightening consumer expectations for value, flexibility, choice and options when it comes to reward programs. "Consumers want instant loyalty rewards with long-term incentives and they want them on their smart phone, computer or tablet," VanFleet added.
While consumer expectations are changing, the primary reason for banks to implement consumer rewards solutions is still the same. "You want to drive consumer behavior," VanFleet said. "The program must be your program, targeted to your bank's goals, now and in the future," he said. VanFleet also stressed that reward programs should target the broader customer relationship and the behavior desired and provide meaningful incentives to drive the desired behavior.
About RewardsNOW, Inc.
Loyalty programs generate incremental profits from increased customer retention and acquisition, increased product usage, and a higher level of customer engagement. As the premier provider of turnkey loyalty programs, RewardsNOW and itsexclusive Extended Rewards Networksm (ERNsm) encompasses all the critical elements for a customer loyalty program to be successful. This includes design, implementation, analysis and reporting, marketing and rewards offerings and redemptions as well as 24/7/365 customer service. For more information, visit http://www.rewardsnow.com. |
| Source:http://www.1888pressrelease.com/rewardsnow-webinar-cites-the-increased-importance-of-consume-pr-349518.html |
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