What “good” performance actually looks like using real benchmarks
How to diagnose what’s broken in an ecommerce business
What the book teaches: Which metrics truly drive profit (and which ones are vanity)
The Ecommerce Data Playbook is not another opinion-based marketing book. It is a numbers-first operating manual for building profitable ecommerce businesses in 2026.
Written for founders, operators, and marketers who are tired of guessing, this book compiles the actual benchmarks, metrics, and performance data that drive success across modern ecommerce channels-Amazon, DTC websites, email, SMS, paid ads, affiliates, influencers, and fulfillment.
Every chapter answers one core question: “What do the numbers say actually works?”
Instead of tactics built on anecdotes or outdated playbooks, this book delivers evidence-backed benchmarks pulled from industry reports, platform disclosures, large-scale studies, and real-world ecommerce performance data. |
