There are Only Two Ways to Measure Display Ad Viewability

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Nov 03 2012	There are Only Two Ways to Measure Display Ad Viewability
LONDON, Nov. 2, 2012 /PRNewswire-iReach/ -- There are only two approaches to measuring the viewability of today's display ads. There is the comScore approach and there is the spider.io approach. These approaches were described by Dr Douglas de Jager, CEO of spider.io, in an interview with...


Source:http://www.prnewswire.com/news-releases/there-are-only-two-ways-to-measure-display-ad-viewability-177037781.html

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